Case study
Health Profile
The app's first
reason to return
- Role
- End-to-end product design
- Team
- Head of Product · Engineering · QA · Lab team
- Scope
- V1 foundations · IA for the health-data features that follow
01
The problem
Most people don't track their health, not because they don't care, but because it's hard and fragmented. Prescriptions live in physical files. Reports are scattered across WhatsApp, email and PDFs. Self-tracked values are inconsistent or lost. And family caretakers manage health for others, not just themselves. Even motivated users give up: the effort outweighs the value.
The real problem wasn't missing features. It was the absence of a single, coherent system.
02
The reframe
“Not a profile screen, a health journal.”
A journal matched how health actually works: continuous, not episodic. Longitudinal, not moment-based. Shared across family members and doctors. That framing guided every decision that followed: the first step toward something people return to as routinely as Apple Fitness, Stoic or Strava, in an app that had only ever been transactional.
03
The system
Health Profile began as a three-axis system (Snapshot, Timeline, Records) and shipped as two. A standalone timeline would have been underpowered, so chronology became a behavior inside Records rather than a screen of its own.
Snapshot answers how someone is doing right now: key markers, condition-relevant parameters, trends where available, values bookmarked by the system, the user or their doctor, designed for clarity, not diagnosis or advice. Records is the unified, time-ordered log underneath: lab reports internal and external, prescriptions, consultation notes, and self-tracked values like BP and blood sugar.
the holistic view: a caretaker checking their father's bookmarked parameters.
the time-ordered log: every report, prescription and consultation in one place.
04
The rules
- P.01Structure before engagement: V1 deliberately optimized the mental model and data architecture, not discoverability.
- P.02Clarity, not diagnosis: the snapshot shows how someone is doing; it never advises.
- P.03Built for caretakers: people manage health for their families, not just themselves.
05
What it unlocked
No engagement numbers here, by design. V1's job was the foundation, and it unlocked what comes next: long-term health tracking, caretaker-centric workflows, future insights and recommendations, deeper integration with reports and consultations, and a clear path toward daily-use engagement.